Kevin Folta is a professor in and chairman of the Horticultural Sciences Department at the University of Florida, Gainesville. He got his Ph.D. in Molecular Biology from University of Illinois at Chicago in 1998, and he has worked at University of Wisconsin before settling in at University of Florida. Dr. Folta researches the functional genomics of small fruit crops, the plant transformation, the genetic basis of flavors, and studies at photomorphogenesis and flowering. He has also written many publications and edited books, most recently was the 2011 Genetics, Genomics, and Breeding of Berries. Dr. Folta received the NSF CAREER Award, an HHMI Mentoring Award and was recognized as “University of Florida Foundation Research Professor” in 2010.